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Advanced Data Visualisation in Health Economics and Outcomes Research: Opportunities and Challenges

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  • Shelagh M. Szabo

    (Broadstreet HEOR)

  • Karissa M. Johnston

    (Broadstreet HEOR)

  • Andrew J. Lloyd

    (AcasterLloyd Consulting)

Abstract

Data visualisation techniques are valuable tools for exploring, synthesising and communicating the results of research studies. Advanced data visualisation techniques, including dynamic and interactive visualisations, are just beginning to be used in health economics and outcome research (HEOR). In HEOR, there is the potential to use these techniques both to explore methodological challenges that are central to the design and interpretation of the findings of pharmacoeconomic and outcomes research studies, but also to communicate research findings to various stakeholders. In this manuscript, we discuss opportunities and methodological challenges for data visualisation specific to HEOR, describe external barriers that may impact the use of data visualisation methods, and discuss future applications of this technology in HEOR. While there are a number of obvious applications within the data-heavy field of HEOR, caution is required to ensure that visualisations, particularly advanced ones, accurately and fairly reflect the underlying data. However, researchers will benefit from adopting these increasingly sophisticated techniques to help ensure that decisionmakers and other stakeholders can understand, digest and communicate the data—which is critical for achieving the ultimate goal of improving patient outcomes.

Suggested Citation

  • Shelagh M. Szabo & Karissa M. Johnston & Andrew J. Lloyd, 2019. "Advanced Data Visualisation in Health Economics and Outcomes Research: Opportunities and Challenges," Applied Health Economics and Health Policy, Springer, vol. 17(4), pages 433-441, August.
  • Handle: RePEc:spr:aphecp:v:17:y:2019:i:4:d:10.1007_s40258-019-00476-5
    DOI: 10.1007/s40258-019-00476-5
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    References listed on IDEAS

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    1. Shelagh M Szabo & Ishan Hirji & Karissa M Johnston & Ariadna Juarez-Garcia & Joseph M Connors, 2017. "Treatment patterns and costs of care for patients with relapsed and refractory Hodgkin lymphoma treated with brentuximab vedotin in the United States: A retrospective cohort study," PLOS ONE, Public Library of Science, vol. 12(10), pages 1-16, October.
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