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Two Factor Theory of Motivation and Satisfaction: An Empirical Verification

Author

Listed:
  • M. A. Sanjeev

    (Jaypee Business School)

  • A. V. Surya

    (IMRB International, SRI Division)

Abstract

Effective talent management is imperative for organisational success. This involves acquiring, deploying, developing, engaging and retaining talent in the organisation there by providing a stable staff for achieving organisational objectives. Herzberg’s two factor theory of motivation and satisfaction was proposed in 1959 and has been widely tested empirically with mixed results. The purpose of this research is to verify the ‘two factor theory’ in the modern day context using exploratory and confirmatory factor analysis. The study is done among pharmaceutical sales and marketing professionals. The findings confirm the existence of two factor structure of motivation and satisfaction. The employees are satisfied in the presence of motivating factors only and hygiene factors do not have any influence on satisfaction levels. The motivating factors however, are not fully intrinsic in nature and consists of certain extrinsic elements also as classified by Herzberg. The factors are also not fully independent with a high amount of shared variance between them.

Suggested Citation

  • M. A. Sanjeev & A. V. Surya, 2016. "Two Factor Theory of Motivation and Satisfaction: An Empirical Verification," Annals of Data Science, Springer, vol. 3(2), pages 155-173, June.
    • Handle: RePEc:spr:aodasc:v:3:y:2016:i:2:d:10.1007_s40745-016-0077-9
    DOI: 10.1007/s40745-016-0077-9
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    References listed on IDEAS

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    1. Brenner, Vc & Carmack, Cw & Weinstei.Mg, 1971. "Empirical Test Of Motivation-Hygiene Theory," Journal of Accounting Research, Wiley Blackwell, vol. 9(2), pages 359-366.
    2. Mainak Mazumdar, 2013. "Performance of Pharmaceutical Companies in India," Contributions to Economics, Springer, edition 127, number 978-3-7908-2876-4.
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    Cited by:

    1. XiaoJuan Zhang & Xiang Jinpeng & Farhan Khan, 2020. "The Influence of Social Media on Employee’s Knowledge Sharing Motivation: A Two-Factor Theory Perspective," SAGE Open, , vol. 10(3), pages 21582440209, July.
    2. Ghulam Ahmed Bin Donkor & Godfrey Adda & Mohammed Kweku Baidoo, 2023. "Leveraging on Motivation to Retain Employees: The Role of Psychological Contract," International Journal of Business and Management, Canadian Center of Science and Education, vol. 16(10), pages 1-40, February.
    3. Byunghyun Lee & Changjae Lee & Ilyoung Choi & Jaekyeong Kim, 2022. "Analyzing Determinants of Job Satisfaction Based on Two-Factor Theory," Sustainability, MDPI, vol. 14(19), pages 1-19, October.
    4. Yongbeom Hur, 2018. "Testing Herzberg’s Two-Factor Theory of Motivation in the Public Sector: Is it Applicable to Public Managers?," Public Organization Review, Springer, vol. 18(3), pages 329-343, September.
    5. Changjae Lee & Byunghyun Lee & Ilyoung Choi & Jaekyeong Kim, 2023. "Exploring Determinants of Job Satisfaction: A Comparison Between Survey and Review Data," SAGE Open, , vol. 13(4), pages 21582440231, December.

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