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A multiperiod production and advertising problemfor a seasonal product

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  • D. Favaretto
  • B. Viscolani

Abstract

We consider the problem of a firm which seeks the maximum discounted profit from theoffer of a seasonal product on the market. Production and sale of the product take place intwo disjoint and consecutive subintervals of each seasonality period, which is repeatedinfinitely (or finitely) many times. On the other hand, the firm can advertise the product atevery time of each seasonality period. The multiperiod problem is formulated as a discretetime dynamic programming problem. Copyright Kluwer Academic Publishers 1999

Suggested Citation

  • D. Favaretto & B. Viscolani, 1999. "A multiperiod production and advertising problemfor a seasonal product," Annals of Operations Research, Springer, vol. 88(0), pages 31-45, January.
  • Handle: RePEc:spr:annopr:v:88:y:1999:i:0:p:31-45:10.1023/a:1018946800745
    DOI: 10.1023/A:1018946800745
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    Cited by:

    1. Arshia Kaul & Sugandha Aggarwal & Mohan Krishnamoorthy & P. C. Jha, 2018. "Multi-period media planning for multi-products incorporating segment specific and mass media," Annals of Operations Research, Springer, vol. 269(1), pages 317-359, October.
    2. Arda Yenipazarli, 2015. "A road map to new product success: warranty, advertisement and price," Annals of Operations Research, Springer, vol. 226(1), pages 669-694, March.

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