Romanian Companies Performance - Approach by Value Signals

The new form of competitiveness is not a quantitative but qualitative one;less goods and services with higher added value, but with significant implications on the process of funding at the micro level. Competitiveness is the ability to defeat in a competition, regardless of the environment in which it is carried out. To be competitive, the Romanian companies must establish certain goals such as flexibility, (value) position on the market, liquidity and profitability. These objectives can be achieved if: there is initiative, knowledge and rigor in the leading enterprise workers, through fiscal and monetary policy which is consistent and effective, quality of human factor (as factor of production) is increasing. According to previous statements we notice that the concept of competitiveness at the firm level (a complex notion) will have to be analysed based on aggregate financial and economic indicators that capture all these mutations at the level of this evolved concept and that encompass all the variables that define it. To this end, we think (infer) that such an indicator, which analyses competitiveness at the micro level, can be the firm value. Starting from this premise in our research, we turn to a financial model of the firm value (Gordon-Shapiro model generalized), considering that in understanding variables of this aggregate indicator in terms of value signals can explain competitiveness at a given time. Journal: Journal of Knowledge Management, Economics and Information Technology