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Business intelligence

Author

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  • Cebotarean Elena

    (Titu Maiorescu University, Bucharest, Romania)

Abstract

Business intelligence (BI) refers to computer-based techniques used in spotting, digging-out, and analyzing business data, such as sales revenue by products and/or departments, or by associated costs and incomes. BI technologies provide historical, current, and predictive views of business operations. Common functions of business intelligence technologies are reporting, online analytical processing, analytics, data mining, business performance management, benchmarking, text mining, and predictive analytics. Business intelligence aims to support better business decision-making. Thus a BI system can be called a decision support system (DSS). Though the term business intelligence is sometimes used as a synonym for competitive intelligence, because they both support decision making, BI uses technologies, processes, and applications to analyze mostly internal, structured data and business processes while competitive intelligence gathers, analyzes and disseminates information with a topical focus on company competitors. Business intelligence understood broadly can include the subset of competitive intelligence.

Suggested Citation

  • Cebotarean Elena, 2011. "Business intelligence," Journal of Knowledge Management, Economics and Information Technology, ScientificPapers.org, vol. 1(2), pages 1-10, February.
    • Handle: RePEc:spp:jkmeit:1102
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