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Yönetim İnovasyonu

Author

Listed:
  • Ali SOYLU
  • Meltem ÖZTÜRK GÖL

Abstract

As a result of the globalization process, the world has become a single market; in addition to this, only one production platform has emerged producing similar products and services. Companies need to make innovation about price, product, process, experience, marketing to make these products preferred. No matter what types of innovations are handled, the important thing is to use the advantages of various environmental situations effectively for the firm’s well being. Without being different, vicious cycle will not be ended. To focus on different innovation forms, management innovation is a must. The aim of this study is to handle the importance of management innovation and the need for it in practice and analyze the effects of it on developing management concept.

Suggested Citation

  • Ali SOYLU & Meltem ÖZTÜRK GÖL, 2010. "Yönetim İnovasyonu," Sosyoekonomi Journal, Sosyoekonomi Society, issue 2010-1.
    • Handle: RePEc:sos:sosjrn:100107
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    More about this item

    Keywords

    Innovation; Management Innovation.;

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General

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