IDEAS home Printed from https://ideas.repec.org/a/snr/mdrcmp/y2013i5p110-116.html

Partners loyalty is distribution chain as a factor of competitiveness

Author

Listed:
  • Nikishkin, V.
  • Tverdokhlebova, M.

Abstract

The article presents the analysis results of the level of partners' loyalty in the software product' distribution chain on the example of a leading company-manufacturer website content management systems. For the report the technique of «mystery shopper» was used, combining the methods of observation and interviewing. The authors developed recommendations for the use of instruments of marketing management to increase the loyalty of partners, directly affecting the sales of the product and competitiveness of producer. Marketing research, represented in this paper, was done on the basis of «Mystery shopping» method, including survey and observation methods. Received results will help the providers of CMS obtain and hold their competitive position at the Russian growing IT market.

Suggested Citation

  • Nikishkin, V. & Tverdokhlebova, M., 2013. "Partners loyalty is distribution chain as a factor of competitiveness," Journal of Modern Competition, Synergy University, issue 5, pages 110-116.
    • Handle: RePEc:snr:mdrcmp:y:2013:i:5:p:110-116
    as

    Download full text from publisher

    File URL: https://www.moderncompetition.ru/jour/article/view/580
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:snr:mdrcmp:y:2013:i:5:p:110-116. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Synergy University Maintainer (email available below). General contact details of provider: https://edirc.repec.org/data/snrgunv.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.