IDEAS home Printed from https://ideas.repec.org/a/snr/mdrcmp/y2011i6p80-88.html
   My bibliography  Save this article

New Approaches to competitive strategies on the example of the professional cosmetics market

Author

Listed:
  • Sapognikov, P.

    (MIM LINK, Moscow Office of «Mozart House»)

  • Deren, I.

    (MIM LINK)

Abstract

The article describes new methods of design and implementation of competitive strategies, allowing for manufacturers of goods and services not only to avoid the direct market competition, but also to bring the satisfaction of consumer needs to a new level. Starting from the classical I. Ansoff and M. Porter approaches to corporate and competitive strategies, author on example of professional massage oils industry concludes that using of innovative tools, known as «blue ocean strategy», proposed by W. Chan Kim and R. Moborn, - one of the few ways to output product from competition, because it might make product so different from the existing market, that competition with it will be meaningless.

Suggested Citation

  • Sapognikov, P. & Deren, I., 2011. "New Approaches to competitive strategies on the example of the professional cosmetics market," Journal of Modern Competition, Synergy University, issue 6, pages 80-88.
    • Handle: RePEc:snr:mdrcmp:y:2011:i:6:p:80-88
    as

    Download full text from publisher

    File URL: https://www.moderncompetition.ru/jour/article/view/412
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:snr:mdrcmp:y:2011:i:6:p:80-88. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Synergy University Maintainer (email available below). General contact details of provider: https://edirc.repec.org/data/snrgunv.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.