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New forms of competitive struggle for the spectators' attention

Author

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  • Altukhov, S.

    (Sport Management Center, Moscow University of Industry and Finance)

Abstract

A professional sport event today is a service tiiat is rendered on a prepayment basis. Tiiis means tine sports competition siiould be profitable for the stakeholders of the economic process and should become a true show that brings new and valuable information to a spectator. According to the author, the definition is a comprehensive reflection of the way the stakeholders interact when doing business within the industry. The market environment makes them find new competitive ways to win the spectators' attention.

Suggested Citation

  • Altukhov, S., 2008. "New forms of competitive struggle for the spectators' attention," Journal of Modern Competition, Synergy University, issue 2, pages 23-28.
    • Handle: RePEc:snr:mdrcmp:y:2008:i:2:p:23-28
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