Improving the efficiency of leadership in innovative business through accounting for staff and owner’s psychological types

Leadership makes key position in nowadays effective business processes and achieving high results of any project. To setup organization management accurately, it is necessary to take into account personal properties of the ones WHO manage, WHO is being managed, WHICH resources are used to meet planned goals. The article, in particular, has analysis of difficulties which appear due to necessary integration into innovative business so-called Y generation, which differs noticeably from previous generations, their personal preferences. An hypothesis made that hidden storage of leadership potential of a manager lays in analysis of psychological types of both leader himself and team participants. Productivity of this approach described using P. Hersey’s and K. Blancherd’s model of situational leadership and A. U. Afanasiev’s typology of personality. Carried research showed how leader’s understanding of his personal psychotype helps for understanding potentials and problems during application of different leadership styles. Article additionally describes example of improving communication quality and productivity in solving assigned tasks while manager takes into account personnel psychotypes, including Y generation ones.