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Assessment and management of competitive risks and risks of competitive positioning in current conditions

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  • Lednev, M.

Abstract

This article describes the features of competitive risks and risks of competitive positioning in the current economic conditions. Three levels of competitive risks system were defined: competitive risks of business directions (sectors), competitive risks of a business entity, competitive risks of product range of the company. These levels help to identify all competitive risks. The most appropriate methods for identifying and evaluating competitive risks at each level were determined. The specificity of the risks of competitive positioning of the company was analyzed, including risk assessment and management of the company competitive positions’ portfolio. The indicator for assessing the portfolio of company’s competitive positions was proposed. The basic groups of factors of competitive risk were classified: according to the source of origin, in relation to the specific competitive actions, on the nature of the appearance, on the economic level. A few specific techniques to minimize competitive risks were proposed: three-tier system of competitive actions risk management, multi-level decision-making system, the use of a scoring or score card evaluation model of competitive actions and competitive position. Standard methods for minimizing risks are analyzed in terms of their applicability in relation to competitive risks.

Suggested Citation

  • Lednev, M., 2015. "Assessment and management of competitive risks and risks of competitive positioning in current conditions," Journal of Modern Competition, Synergy University, vol. 9(1), pages 54-65.
    • Handle: RePEc:snr:mdrcmp:v:9:y:2015:i:1:p:54-65
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    File URL: https://www.moderncompetition.ru/jour/article/view/646
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