Modeling the System of Entrepreneurship Education Management in Order to Increase the Competitiveness of Russian Universities

The relevance and importance of considering the managerial factor of competitiveness in the field of entrepreneurial education is due to the objective request of stakeholders to improve the quality of entrepreneurial education, in particular, ordinary citizens – possible future or novice entrepreneurs, their environment, government authorities who understand the need for professional solutions to entrepreneurial tasks in various fields for the integrated development of the country, as well as the business community of the Russian Federation. The purpose of the work is to identify the influence of the managerial factor on the competitiveness of the university in the process of entrepreneurship education. The subject of the research is a model of managing the competitiveness of higher education institutions in the field of entrepreneurship education. The article presents a model for managing the competitiveness of Russian universities implementing entrepreneurship programs. Based on the use of methods of deduction, induction, synthesis and the case method, the features of this model are revealed, which include the distribution and consolidation of key rights and responsibilities for the training of competitive graduates for departments focused on the formation of professional entrepreneurial competencies, ensuring dissipativity in interaction with the external business environment and the constructive influence of the model on managed objects. The model also highlights such features as the democratic nature of functional intra-university communications and the subordination of the organizational and distribution structure of universities and their resource capabilities to this need. Special attention is paid to the process of implementation by universities of the Russian Federation of this model with a step-by-step algorithm of actions. It is concluded that the competitiveness management model of universities implementing entrepreneurship programs is becoming one of the main factors in the effective implementation of educational entrepreneurship programs aimed by universities in the Russian Federation at producing competitive specialists who are ready for entrepreneurial activity on a professional basis.