Comparative analysis of Agile software development methodologies in modern highly competitive markets

The problem of choosing an effective project management methodology is one of the key tasks in the field of information systems development. In the modern world, software development is one of the most demanded types of project activities, and in almost every field of production specialized software (software) is used, which plays a central role in the functioning of enterprises. In this regard, the creation of an effective development process becomes the most important condition for the successful implementation of the project. Despite the existence of a large number of modern management methodologies, choosing the most appropriate one remains a difficult task that requires a detailed analysis of goals and criteria. The success of the project, both for the contractor and for the customer, largely depends on the correct choice of the management model. The purpose of the study is to analyze key aspects of software development management methodologies in highly competitive modern markets. The main objective of the study includes a comparative analysis of agile software development management methodologies. The article presents the results of a comparative analysis of existing agile methodologies. The expediency of using the Kanban methodology as a software development management tool is substantiated, and potential risks associated with choosing the optimal methodology are identified. The results obtained have both theoretical and practical significance, contributing to the informed choice of the most appropriate project management methodology in the field of IP development in modern highly competitive markets.