Optimization Personnel Management of Non-profit Organizations as a Condition for Ensuring Their Competitiveness

The article examines the situation with the staffing of socially oriented non-profit organizations that has developed in Russia in recent years. The relevance of the affected issues is due to the high importance of the activities of subjects of the non-profit sector of the economy to ensure the economic and social development of Russia. The methodology of the research conducted in the article is based on a statistical analysis of quantitative data reflecting the current situation in the field of staffing of socially oriented non-profit organizations. Based on the results of the analysis, a conclusion is drawn about the downward dynamics of the number of socially oriented non-profit organizations employees (and, accordingly, the insufficiency of their current number to ensure the development of the tertiary sector of the economy). Separately, there is a decrease in the level of public involvement in the functioning of the subjects of the non-profit sector of the economy, which is recorded on the basis of data on the nature of changes in the number of employees. The practical significance of the conducted research lies in the substantiation by the authors of the need to develop the personnel policy of socially oriented non-profit organizations based on the results of a detailed analysis of the relevant indicative indicators, as well as in the development of appropriate recommendatory measures. Thus, the organization of personnel work with volunteers, who, according to the authors, are more likely to be able to join staff of socially oriented non-profit organizations than representatives of other categories of potential employees, is positioned as the main direction of transformation of this area. In addition, the positive effect of the organization of internships by socially oriented non-profit organizations for students and graduates of secondary and higher professional education institutions is emphasized, which will allow potential employees to familiarize themselves with the goals of socially oriented non-profit organizations and their key values.