The use of HR technologies by business owners in ensuring the growth of labor productivity

The Russian economy is characterized by a relatively low level of labor productivity, 2-3 times inferior to the economies of a number of industrially developed countries. In the presence of well-developed macroeconomic labor productivity estimates in the Russian economy can be noted the limited number of micro-economic studies that have comprehensively examined the factors affecting productivity in companies. The issues of ensuring the growth of labor productivity have become especially relevant for Russian business owners in recent years. This is due on the one hand the sanctions pressure on the Russian economy, on the other hand, the pandemic COVID-19. Active implementation of HR-technologies in the practice of domestic business is just one of the reserves to ensure productivity growth. The purpose of the study is to identify ways to increase labor productivity indicators through the development and implementation of modern HR technologies in Russian companies. The research methodology consists in the analysis of literary sources on the problems of labor productivity and the effectiveness of modern HR technologies in solving this issue, as well as the analysis of scientific definitions within the framework of the research topic. This article indicates that labor productivity is one of the key factors in the competitiveness of the national economy. The influence of such modern HR technologies as technologies of personnel motivation based on KPI, technologies of talent management and technologies of continuous development were shown. The study identified ways to increase labor productivity through the development and implementation of advanced HR-technologies.