Methodology for accounting for the impact of the business reputation of the executive body and members of the board of directors of a joint-stock company on the business value

According to the modern theory of corporate finance, the goal of managing the company’s finances is to maximize the market value of the business, which is also an opportunity to increase the competitiveness of the business. Аnalysis of price-forming factors of business value is the basis for making effective financial decisions by management. This article is devoted to the analysis of the impact on the business value of the business reputation of the company’s executive body and members of the board of directors. This analysis is also related to corporate governance review of the business, as it is within the framework of corporate governance examines the relationship between management and owners of a company and its impact on business value. The aim of the research is to develop a methodology for accounting for the impact of the business reputation of the executive body of a joint-stock company on the value of its business. The objective of the research is to identify criteria for assessing the impact of the business reputation of the executive body and a member of the board of directors of a joint-stock company on the business value. Research is based on a general scientific methodology, which provides for the use of methods of systematic and comparative analysis, analysis and synthesis, methods and approaches of evaluation activities. The article examines the role of business reputation of members of the management bodies of a joint-stock company at the present stage of corporate governance development and its impact on the business value. As a result, the importance and possibility of using the business reputation indicator to assess the value of a business through the prism of applying a revenue approach in valuation is proved. Accounting for the impact of the business reputation of members of the board of directors and executive bodies of organizations on the business value is considered in two directions: by influencing the amount of cash flow and by taking into account the discount rate.