Trasformation and consumption trends in the modern sharing business model

He article discusses the current state and trends in the development of the sharing economy as a business model. Initially, the sharing economy assumed an exchange between people, but businessmen quickly learned to use the growing popularity of the trend. Companies began to provide platforms for sharing goods.The growing number of mobile and online platforms that effectively connect people who have underutilized assets with people who want to use them, allows you to advertise and sell products widely. In the sharing economy, the role of the consumer is changing to a two-way one, with consumers acting as buyers and suppliers of resources.By “sharing economy” the author understands such a social model, where there is a conscious rejection of private property in favor of collective, and this refusal is associated not with a lack of money, but with a desire to expand their capabilities.The economy of shared consumption today affects most areas of everyday life, changing the methods of transportation (Uber app, BlaBlaCar, Delimobil), living conditions in travel (on Airbnb), ways of entertainment (Netflix and YouTube, etc.), performing tasks (TaskRabbit itself), financing (Kickstarter), etc.Continuing the research, the author found that a number of prerequisites influenced the emergence and development of this business model, for example, the development of the Internet, a change in thinking in favor of a more open and trusting (for example, a trip with strangers to the BlaBlaCar site), a lack of desire to save for a long time to purchase property, urbanization, etc.