Personnel loyalty as a factor in ensuring the competitiveness of Russian companies

This article discusses such a popular concept in Russian HR management as staff loyalty, explores the theoretical and applied issues of this definition. The aim of this work is to study the characteristics of employee loyalty management in the personnel management system of modern Russian organizations. The tasks are to determine the relationship between the level of staff loyalty and the level of efficiency, and, consequently, business competitiveness.The significance and relevance of the research topic is due to the fact that in the modern Russian economy, in the face of increased competition and the negative impact of the global financial crisis, the emergence of the COVID-19 virus, sanction pressure on the Russian economy, negative trends are observed associated with a decline in company income. In turn, the successful functioning and competitiveness of an organization largely depends on the interest of employees in effective activities and the level of their loyalty to the company.In the framework of this work, the most urgent problems of the formation and development of personnel loyalty for Russian companies in the current situation are identified. Factors that affect the level of loyalty of the organization's personnel are substantiated.In conclusion, the directions for increasing staff loyalty are formulated and an economic justification of the costs for the formation and maintenance of company personnel loyalty is given.