The development of human capital as a factor in increasing the competitiveness of business structures in Russia

The article discusses the main directions of human capital development aimed at ensuring digitalization of the economy and competitiveness in the context of globalization, which will increase the stability of the national economy and business structures, improve the investment climate, and provide support for high-tech sectors of the economy. The object of this article is investment in the human capital of the company, and the subject is the effectiveness of investing in the human capital of the organization. In this regard, the aim of the work is to develop proposals to increase the return on investment in human capital to entrepreneurial organizations. Based on the information provided, recommendations were made that will increase the return on investment in staff. Such proposals include: 1. introduction of a gamified approach to staff selection and further training; 2. the use of modern digital technologies, such as VR-technology in the process of acquaintance with work responsibilities and in the process of training; 3. to carry out a number of measures aimed at the physical and psychological health of employees of the organization. The key conclusion of the work is the fact that organizations that support investment in human capital are characterized not only by intensive development, expressed in increasing the productivity of employees and their involvement, but also extensively, attracting employees from competitive companies.