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Socially oriented human resources strategy as an additional competitive advantage of the modern organization

Author

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  • Alaverdov, A. R.

  • Alaverdova, T. P.

Abstract

The subject area of the article is the personnel strategy of a modern organization as one of the factors directly affecting its market position. The concept of a socially - oriented personnel strategy is clarified and the thesis that it is legitimate to consider it as an additional competitive advantage of a particular business entity - the employer is argued. Criteria are formulated and justified with the help of which it is possible to objectively assess the degree of social orientation of the personnel strategy. Threats are revealed to the market positions of an organization that implements an asocial personnel strategy.

Suggested Citation

  • Alaverdov, A. R. & Alaverdova, T. P., 2020. "Socially oriented human resources strategy as an additional competitive advantage of the modern organization," Journal of Modern Competition, Synergy University, vol. 14(1), pages 38-47.
    • Handle: RePEc:snr:mdrcmp:v:14:y:2020:i:1:p:38-47
    DOI: 10.37791/1993-7598-2020-14-1-38-47
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