Methodical approaches to assessing the competitiveness of an enterprise: the importance of information factors in the environment of environmental turbulence

Increasing competition in production spheres creates the need to improve the management of the competitiveness of a production enterprise in the face of environmental turbulence and requires new approaches to assessing the competitiveness of an enterprise. The existing classifications of methodological approaches to assessing the competitiveness of enterprises take into account in the assessment procedure factors influencing from the external and internal environment in their various combinations. The author analyzes the existing methodological approaches to assessing the competitiveness of an enterprise. The article highlighted a new classification attribute for the classification of methodological approaches to assessing the competitiveness of enterprises and classified the designated approaches according to a new classification characteristic. The article substantiates the introduction of information factors in the procedure for assessing the competitiveness of an enterprise. Such an assessment is feasible from the standpoint of the proposed information-dynamic approach to assessing the competitiveness of a manufacturing enterprise, which assesses the integration of the economic, managerial and information resource in the marketing communication field of the enterprise.