IDEAS home Printed from https://ideas.repec.org/a/snr/mdrcmp/v13y2019i4p76-92.html

Category management: new view on its implementation in Russian realities

Author

Listed:
  • Ilyenkova, K.

Abstract

Category management is a breakthrough in retail practice. There are two main category management methods underlying all the existing category management methods. They are described and there is considered the method of the Russian scientists developed according to the main methods. Also by ECR from category management is developed new approach of the retail and manufacturer relationships - Category Captainship. The describing, analysis, characterizing of the category management methods and also experience of the category management implementation in the Russian regional retail helps to develop new category management method with changing some of the stages sequence, specification and addition of four new stages. All the stages of the new method are described and compared with the main methods.

Suggested Citation

  • Ilyenkova, K., 2019. "Category management: new view on its implementation in Russian realities," Journal of Modern Competition, Synergy University, vol. 13(4), pages 76-92.
    • Handle: RePEc:snr:mdrcmp:v:13:y:2019:i:4:p:76-92
    DOI: 10.24411/1993-7598-2019-10406
    as

    Download full text from publisher

    File URL: https://www.moderncompetition.ru/jour/article/view/874
    Download Restriction: no
    File URL: https://libkey.io/10.24411/1993-7598-2019-10406?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:snr:mdrcmp:v:13:y:2019:i:4:p:76-92. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Synergy University Maintainer (email available below). General contact details of provider: https://edirc.repec.org/data/snrgunv.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.