IDEAS home Printed from https://ideas.repec.org/a/snr/mdrcmp/v13y2019i4p46-57.html

Sponsorship as an opportunity to compete in sports

Author

Listed:
  • Gorelikov, V.

Abstract

The sports industry is part of the entertainment industry and today competes not only for the fan or viewer, but also for the attention of sponsors. The article analyzes the sports sponsorship market, the opportunities of world and Russian sports for successful business promotion through their products, and considers various levels - from the world to the Russian, from professional to amateur. The paper proposed options for improving the system of work with sponsors, segmentation of proposals by levels and categories, recommendations on quantitative indicators. The industry of sports in Russia, there is the possibility of reforming the cooperation with sponsors from the legislative working methods to market business options in sports.

Suggested Citation

  • Gorelikov, V., 2019. "Sponsorship as an opportunity to compete in sports," Journal of Modern Competition, Synergy University, vol. 13(4), pages 46-57.
    • Handle: RePEc:snr:mdrcmp:v:13:y:2019:i:4:p:46-57
    DOI: 10.24411/1993-7598-2019-10403
    as

    Download full text from publisher

    File URL: https://www.moderncompetition.ru/jour/article/view/871
    Download Restriction: no
    File URL: https://libkey.io/10.24411/1993-7598-2019-10403?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:snr:mdrcmp:v:13:y:2019:i:4:p:46-57. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Synergy University Maintainer (email available below). General contact details of provider: https://edirc.repec.org/data/snrgunv.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.