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Specific pricing policy of sport organizations

Author

Listed:
  • Malygin, A.

Abstract

The article discusses one of the marketing tools - price and its specificity in the sports industry. Here, in addition to the money price, you should also consider the temporary price, i.e. one that is measured by the time that customers of sports events and services pay for their use. Of importance is the temporary price in the mass and amateur sports, where in the economic exchange there are no traditional monetary forms of relations.

Suggested Citation

  • Malygin, A., 2019. "Specific pricing policy of sport organizations," Journal of Modern Competition, Synergy University, vol. 13(3), pages 104-113.
    • Handle: RePEc:snr:mdrcmp:v:13:y:2019:i:3:p:104-113
    DOI: 10.24411/1993-7598-2019-10309
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    File URL: https://www.moderncompetition.ru/jour/article/view/865
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