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The essence and basic Category management elements

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  • Ilyenkova, K.

Abstract

The author in this article formulates seventeen elements of category management, which reflect the essence and content of this approach. Further, five basic elements are distinguished from them and the classification of existing definitions of the concept of category management is carried out, their strengths and weaknesses are described. Based on the analysis, the existing definitions are clarified by formulating a comprehensive category management definition.

Suggested Citation

  • Ilyenkova, K., 2019. "The essence and basic Category management elements," Journal of Modern Competition, Synergy University, vol. 13(2), pages 62-80.
    • Handle: RePEc:snr:mdrcmp:v:13:y:2019:i:2:p:62-80
    DOI: 10.24411/1993-7598-2019-10205
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    File URL: https://www.moderncompetition.ru/jour/article/view/851
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