Competence-based characteristics of entrepreneurial labor as an asset for improving business unit competitiveness

In this paper the authors present an approach defining entrepreneurial labor as a specific type of highly intellectual activity in a context of risk and uncertainty, and aimed at creating benefits case for both owners and employees and the state at large. This author's approach is mandated by the fact that business entities, especially representatives of small businesses and self-employed citizens exercise significant number of entrepreneurial functions. As a result of their practical evaluation in the cause of real business activities, the owner of business reaches the state of absolute "competence". The authors reason of the quality and progress of entrepreneurial labor as an activity that reflects the professional entrepreneurial and managerial competencies of a business owner. A matrix of self-employed citizen competencies was created through the prism of specific competencies set at strategic, tactical and situational levels of business management, as well as depending on the competitive position of the entrepreneur in the market. Ultimately, in the opinion of the authors, professional work, professional entrepreneurial and management competencies should be based on the concept of «professional talentism». This will enhance competitive advantage of a business unit.