Shaping Strategy and Competitive Dispositions with Multisided Platform

In the beginning of the paper the concept of «competitive disposition** will be revealed. The paper justifies tactical character of the concept of «competitive dispositions The article briefly describes the competitive disposition of the platform-firm against the product-firm, within which the content of the multisided platform competitive behavior is most often disclosed. We give arguments in favor of the fact that the disposition «platform-product» is more complicated and more important than others. Paper proposes description of the shaping strategy, revealing high degree of cooperation in the strategic actions of the firm. The ecosystem created by the formative strategy is described in comparison with the traditional business ecosystem created along the value chain. Further, the place of the shaping strategy in the company's strategic repertoire is determined. The roles and functions of the firms participating in the shaping strategy are disclosed, which is described through three components: shaping view, shaping platform, shaping actions. As a result, the differences between the shaping strategy and the strategy of the multisided digital platform are outlined.