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Trends of kategory management in the world economy

Author

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  • Bezrukova, E.

  • Shokhireva, E.

Abstract

This article presents directions of consumer market's changes, as well as the consumer profile and his behavior. The authors cite the major milestones of category management's origin as one of the promising management methods of commercial enterprise's business process. The authors make an assumption about trends in category management, including changing relationships between trading partners and duties category manager. The main changes relate to consumer behavior. In this regard, customer-orientation has become the head of the management of the trading enterprise.

Suggested Citation

  • Bezrukova, E. & Shokhireva, E., 2017. "Trends of kategory management in the world economy," Journal of Modern Competition, Synergy University, vol. 11(2), pages 52-63.
    • Handle: RePEc:snr:mdrcmp:v:11:y:2017:i:2:p:52-63
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    File URL: https://www.moderncompetition.ru/jour/article/view/747
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