The loyalty of the teachers in the system of competitive advantages and disadvantages of the modern university

This article examines the influence of loyalty scientific and pedagogical workers (further - NDP) market position of practice-based University functioning in the conditions of rigid competitive environment. Formulated the concept of employee loyalty to the employer, adapted to the conditions of functioning of higher education. A review of recent approaches to the classification of types and levels of loyalty, existing in domestic and foreign scientific literature. Formulated the standard list of attributes of loyalty, characteristic of the activities of higher school teachers, differentiated them into two groups - essential and desirable from the perspective of the employer. The mechanism of the influence of the loyalty of the NDP on the market position of the University. Defined and reasonably competitive advantages afforded him due to the dominance in the state loyal teachers. Formulated the concept of disloyal teachers, identified five types of disloyal employees («pragmatists» simulators», «fighters for justice», «saboteurs - the Avengers» and «the conspirators»), identified the characteristics of their work behavior in higher education. Analyzed industry specific threats to the competitive position of the University coming from disloyal teachers and define their competitive disadvantages.