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The Application of Artificial Intelligence Metrics in the National Basketball Association (NBA)

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  • Raymond Corona

    (Capitol Technology University, United States)

Abstract

Artificial Intelligence has become a transformative force in professional basketball, particularly within the National Basketball Association. This study explores the application of AI metrics in the NBA, focusing on how AI-driven analytics impact player performance, team strategies, and overall organizational decision-making. Utilizing Resource-Based Theory as a conceptual framework, this research examines AI's role in optimizing talent management, enhancing game strategies, and improving financial and operational efficiency. By analyzing AI-driven scouting, predictive modeling, and player performance tracking, this paper highlights the transformative potential of AI in reshaping the NBA's competitive landscape. The study contributes to the growing body of literature on AI in sports analytics by providing a data-driven perspective on how AI functions as a strategic resource. The findings underscore the need for further empirical research and investment in AI technologies to maximize their potential within professional basketball.

Suggested Citation

  • Raymond Corona, 2025. "The Application of Artificial Intelligence Metrics in the National Basketball Association (NBA)," Scientia Moralitas Journal, Scientia Moralitas, Research Institute, vol. 10(1), pages 312-354, July.
    • Handle: RePEc:smo:journl:v:10:y:2025:i:1:p:312-354
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