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Aspects of corporate entrepreneurship. Entrepreneurial intensity

Author

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  • Raya Kanazireva

    (Faculty of Economics and Business Administration, Sofia University St Kliment Ohridski)

Abstract

This article reviews the research effort in the field of corporate entrepreneurship from recent decades and explores internal and external factors that trigger entrepreneurial behavior within the organization. We are discussing corporate entrepreneurship in the context of established companies as a way to improve efficiency, competitive advantage and the level of innovativeness. Corporate entrepreneurship supports the company efforts to use and develop competitive advantages, to find new market opportunities and to build up organizational competencies to explore them. We are examining the entrepreneurial intensity in established companies from the digital advertising industry.

Suggested Citation

  • Raya Kanazireva, 2016. "Aspects of corporate entrepreneurship. Entrepreneurial intensity," Yearbook of the Faculty of Economics and Business Administration, Sofia University, Faculty of Economics and Business Administration, Sofia University St Kliment Ohridski - Bulgaria, vol. 13(1), pages 123-149, September.
    • Handle: RePEc:sko:yrbook:v:13:y:2016:i:1:p:123-149
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