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Basic Concepts Of Behavioral Finance Theory

Author

Listed:
  • Teodor Sedlarski

    (Faculty of Economics and Business Administration, Sofia University St Kliment Ohridski)

  • Gergana Dimitrova

    (Faculty of Economics and Business Administration, Sofia University St Kliment Ohridski)

Abstract

This article analyzes the basic concepts of behavior finance and its implied model of the economic agent which differs from the ‘homo economicus’ of traditional finance theory. Systematized are the more realistic assumptions regarding human decision making which stem from research in cognitive psychology and increasingly experimental economics. Outlined are implications for a methodologically more advanced public finance. Possibilities for enhanced economic policy recommendations are derived.

Suggested Citation

  • Teodor Sedlarski & Gergana Dimitrova, 2014. "Basic Concepts Of Behavioral Finance Theory," Yearbook of the Faculty of Economics and Business Administration, Sofia University, Faculty of Economics and Business Administration, Sofia University St Kliment Ohridski - Bulgaria, vol. 12(1), pages 195-219, March.
    • Handle: RePEc:sko:yrbook:v:12:y:2014:i:1:p:195-219
    as

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