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Marketing management in the light of selected pharmaceutical company marketing activities (Zarzadzanie marketingowe w swietle wybranych dzialan marketingowych przedsiebiorstwa farmaceutycznego)

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  • Kazimierz Nagody-Mrozowicz

    (Katedra Zarzadzania Turystyka i Sportem, Akademia Wychowania Fizycznego w Katowicach)

Abstract

The subjects of research study conducted are the determinants and characteristics of marketing management in the organization of the market. The methodological perspective is based on a methodical idiographic approach, showing the same prism of the real behaviour of a pharmaceutical company. The aim of the publication is an attempt to visualize marketing company working in extremely dynamic and changing regulatory environment - in the pharmaceutical market. Practical application of this type of scientific approach clearly supports the process of knowledge transfer between the area of science and the sphere of economy, enabling the implementation of research results in the realities of market forces.

Suggested Citation

  • Kazimierz Nagody-Mrozowicz, 2011. "Marketing management in the light of selected pharmaceutical company marketing activities (Zarzadzanie marketingowe w swietle wybranych dzialan marketingowych przedsiebiorstwa farmaceutycznego)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, vol. 9(31), pages 170-185.
    • Handle: RePEc:sgm:pzwzuw:v:9:i:31:y:2011:p:170-185
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