Privacy Awareness Monitoring (Monitorowanie znaczenia prywatnosci)

In this paper, monitoring is perceived as a way to observe how people change their attitude towards privacy, particularly in the Internet circumstances. The paper aims to analyze privacy awareness and the privacy paradox. A systematic literature review provides the background on the privacy issues in the Internet environment. Beyond that, the paper covers a survey on the perception of new media by students from Poland, Bulgaria, and Colombia. The systematic literature review and the student privacy awareness survey revealed the relative value of privacy and its dependence on security. The discussion included in this paper concerns the privacy paradox, which can possibly be resolved by separation, exclusion, integration, and connection. The literature survey has allowed to present privacy in different aspects, i.e. protection modeling, tools and techniques. Researchers focus on protection systems, but they do not reveal reactions of users of the proposed solutions. On the other hand, proponents of the Internet communication encourage people to reveal personal data, without sufficient warning about the consequences of data exposure. The privacy paradox considerations are expected to be valuable for practitioners of the organizational design because they are to be asked to cope with the privacy ambidexterity and to develop the corresponding business processes. The important issue, i.e. the privacy paradox, is placed in contradictory concepts (i.e. freedom of exposure and protection from disclosure). The paradox is valuable as a prerequisite for further considerations on privacy in information management. In this paper, the privacy paradox is used as a strategy for theorizing on privacy.