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Linking of the value based management and sales management among cable operators (Powiazanie zarzadzania wartoscia przedsiebiorstwa i zarzadzania sprzedaza wsrod operatorow kablowych)

Author

Listed:
  • Pawel Kossecki

    (PWSFTViT im. L. Schillera)

  • Katarzyna Dziewanowska

Abstract

The author describes selected problems related to value management in cable companies. Relationships between value management and sales management are described. A case study analysis of leading Polish cable operator is presented. The main areas of sales management influencing the enterprise value are analyzed.

Suggested Citation

  • Pawel Kossecki & Katarzyna Dziewanowska, 2012. "Linking of the value based management and sales management among cable operators (Powiazanie zarzadzania wartoscia przedsiebiorstwa i zarzadzania sprzedaza wsrod operatorow kablowych)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, vol. 10(35), pages 164-178.
    • Handle: RePEc:sgm:pzwzuw:v:10:i:35:y:2012:p:164-178
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