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Influence of Polish accession to the EMU on the functioning of Polish enterprises in the aspect of the planning of sales activities (Wplyw akcesji Polski do UEM na funkcjonowanie polskich przedsiebiorstw w aspekcie planowania dzialan sprzedazowych)

Author

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  • Klaudia Pujer

    (Uniwersytet Ekonomiczny we Wroclawiu)

  • Katarzyna Dziewanowska

Abstract

The article presents, from the standpoint of theory and practice of research, issues of how to prepare to take the Polish company sales activities in terms of Poland's adoption of the euro. The subject of inquiry has become a problem of awareness of enterprises of the need to redefine strategies and sales areas after Polish accession to the euro area, as well as the actions the companies have taken and intend to take in connection with obtaining or maintaining stable competitive position a far as the domestic and international markets are concerned. The discussion was based on the review of literature and the present study conducted among enterprises operating in the area of Lower Silesia.

Suggested Citation

  • Klaudia Pujer & Katarzyna Dziewanowska, 2012. "Influence of Polish accession to the EMU on the functioning of Polish enterprises in the aspect of the planning of sales activities (Wplyw akcesji Polski do UEM na funkcjonowanie polskich przedsiebior," Problemy Zarzadzania, University of Warsaw, Faculty of Management, vol. 10(35), pages 119-146.
    • Handle: RePEc:sgm:pzwzuw:v:10:i:35:y:2012:p:119-146
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