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The review of the book “Employer Branding – Eine wissenschaftliche Analyse des State-of-the Art empirischer Untersuchung im Bereich Employer Branding” written by Peter Kuhn

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Listed:
  • Anna Jedrzejczyk

Abstract

This paper is a review of a book about employer branding written by Peter Kuhn. The comments and suggestions concerning its content are based on the literature available in English, German and Polish. Employer branding is very often analysed from the business point of view, but not so often from the linguistic one. The possible research fields are mentioned.

Suggested Citation

  • Anna Jedrzejczyk, 2015. "The review of the book “Employer Branding – Eine wissenschaftliche Analyse des State-of-the Art empirischer Untersuchung im Bereich Employer Branding” written by Peter Kuhn," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 2(2), pages 60-63.
    • Handle: RePEc:sgm:jmcbem:v:2:i:2:y:2015:p:60-63
    as

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    File URL: http://www.wz.uw.edu.pl/portaleFiles/5708-journal-of-m/no_2/JMCBEM_2%282%29-2015_J%C4%99drzejczyk.pdf
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    References listed on IDEAS

    as
    1. Lena Christiaans, 2013. "International Employer Brand Management," Springer Books, Springer, edition 127, number 978-3-658-00456-9, September.
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    Keywords

    employer branding; employment brand;

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