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Virtual Communication in the Process of Making a Purchase Decision

Author

Listed:
  • Małgorzata Grzywińska-Rąpca

    (Uniwersytet Warmińsko-Mazurski w Olsztynie)

  • Mariola Grzybowska-Brzezińska

    (Uniwersytet Warmińsko-Mazurski w Olsztynie)

Abstract

The virtualization of communication is an extremely important social problem, as well as an economic one. The emerging information society is looking for information in every possible source. The unaware consumer has turned into a demanding prosumer. Cyberspace gives you an opportunity to develop e-commerce with almost limitless potential, while the user is faced with the demands of the network society. The aim of the study was to identify the main techniques for obtaining information by consumers in the decision-making process on the market and assess their significance in their implementation in online shopping. An attempt was made to identify what types of products consumers choose in the network and the impact of a variety of information on product selection.

Suggested Citation

  • Małgorzata Grzywińska-Rąpca & Mariola Grzybowska-Brzezińska, 2017. "Virtual Communication in the Process of Making a Purchase Decision," Collegium of Economic Analysis Annals, Warsaw School of Economics, Collegium of Economic Analysis, issue 44, pages 111-120.
    • Handle: RePEc:sgh:annals:i:44:y:2017:p:111-120
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