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Humanization in palliative care through art: A Social Return on Investment (SROI) analysis of ProArt

Author

Listed:
  • García, Elena

  • Lera, Javier

  • Cantarero-Prieto, David

  • Blázquez-Fernández, Carla

  • Expósito, Ana

  • Rodríguez Valcarce, Ana

Abstract

ProArt is a co-designed humanization programme that uses artistic activities and environmental transformation to enhance the experience of patients and families in a palliative care unit. This study evaluates its social impact through a Social Return on Investment (SROI) approach including patients, relatives, professionals and volunteers. The programme generated measurable improvements in emotional well-being, communication, personal relationships and the overall care environment, as reported by all stakeholder groups. The total social value created amounted to €1,076,855.42 compared with an investment of €129,405.78, yielding an SROI of €8.32 for each €1 invested. A comprehensive sensitivity analysis varying proxy values and attribution parameters confirmed the robustness of the findings, with SROI ratios ranging from €6.51 to €10.64. These results indicate that art-based humanization strategies can deliver substantial social value in palliative care and may represent an effective approach to improving the quality of end-of-life care.

Suggested Citation

  • García, Elena & Lera, Javier & Cantarero-Prieto, David & Blázquez-Fernández, Carla & Expósito, Ana & Rodríguez Valcarce, Ana, 2026. "Humanization in palliative care through art: A Social Return on Investment (SROI) analysis of ProArt," Revista Galega de Economía, University of Santiago de Compostela. Faculty of Economics and Business., vol. 35(2), pages 1-23.
    • Handle: RePEc:sdo:regaec:v:35:y:2026:i:2_4
    DOI: 10.15304/rge.35.2.10913
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    JEL classification:

    • I10 - Health, Education, and Welfare - - Health - - - General
    • C93 - Mathematical and Quantitative Methods - - Design of Experiments - - - Field Experiments
    • I31 - Health, Education, and Welfare - - Welfare, Well-Being, and Poverty - - - General Welfare, Well-Being

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