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Aproximación al perfil y comportamiento del turista senior

Author

Listed:
  • MARÍA NIEVES LOSADA SÁNCHEZ
  • MARÍA ELISA ALÉN GONZÁLEZ
  • TRINIDAD DOMÍNGUEZ VILA

Abstract

El interés por la población mayor en diversas áreas de la economía y de la sociedad ha ido en aumento en los últimos años a raíz del proceso de envejecimiento demográfico que están experimentando las regiones más desarrolladas a nivel mundial, especialmente el viejo continente y particularmente España. Más allá de los costes asociados a la vejez, la población mayor se presenta como un mercado de especial relevancia para un gran número de sectores por su elevado poder adquisitivo, principalmente a través de la generación “baby boom”. El sector turístico se perfila como uno de los mayores beneficiarios de ese proceso como consecuencia de los cambios en los estilos de vida de la población mayor en la actualidad, más orientada al disfrute del ocio que las generaciones anteriores. Por todo ello, este estudio presenta un acercamiento a los patrones de comportamiento turístico de los mayores de 55 años en España en lo que respecta a la tendencia, la motivación y las características del viaje de este colectivo. The interest in the older population in various areas of the economy and society has been increasing in recent years due to the aging process that are experiencing the most developed regions worldwide, especially the old continent, and particularly Spain. Beyond the costs associated with aging, the elderly population presents a market of particular relevance to a large number of industries for its high purchasing power, comparatively higher than younger groups. The tourism sector is emerging as one of the biggest beneficiaries of the aging process as a result of changes in the lifestyles of the population currently, more leisure-oriented than previous generations. This study at-tempts approaching the tourist behavior patterns over 55 years in Spain with respect to trend, motivation and travel characteristics of this group.

Suggested Citation

  • María Nieves Losada Sánchez & María Elisa Alén González & Trinidad Domínguez Vila, 2014. "Aproximación al perfil y comportamiento del turista senior," Revista Galega de Economía, University of Santiago de Compostela. Faculty of Economics and Business., vol. 23(2), pages 69-90.
  • Handle: RePEc:sdo:regaec:v:23:y:2014:i:2_4
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