IDEAS home Printed from
MyIDEAS: Log in (now much improved!) to save this article

De nuevo en Santiago de Compostela: las implicaciones de la lealtad para un destino turístico

Listed author(s):
Registered author(s):

    Aunque habitualmente se asume que atraer al destino a clientes que repiten requiere menores esfuerzos de marketing, en la literatura turística existen discrepancias sobre la rentabilidad o el comportamiento de estos turistas con respecto al viaje. Este trabajo pretende incorporarse al debate abierto sobre las diferencias entre los visitantes que repiten visita y los que visitan por primera vez con el fin de conocer mejor las características de los dos grupos y permitir a los gestores de los destinos un diseño más eficaz de sus políticas. Por ello, el análisis se centrará en aspectos relevantes para los gestores. El estudio está basado en una encuesta realizada a los turistas que visitaron durante el año 2010 Santiago de Compostela. Even if it is assumed that attracting repeater customers to a destination requires less marketing efforts, there is no agreement in the tourism literature on the profitability and travel behavior of repeaters. This paper draws on this agenda and explores the differences between repeaters and first-time visitors in order to learn more about the characteristics of each group, allowing destination managers to design more effective policies. The analysis will focus on issues that are relevant to managers. The study is based on a survey of tourists who visit Santiago de Compostela in 2010.

    If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.

    File URL:
    Download Restriction: no

    Article provided by University of Santiago de Compostela. Faculty of Economics and Business. in its journal Revista Galega de Economía.

    Volume (Year): 23 (2014)
    Issue (Month): 2 ()
    Pages: 47-68

    in new window

    Handle: RePEc:sdo:regaec:v:23:y:2014:i:2_3
    Contact details of provider: Postal:
    Avda Xoan XXIII S/N, 15704 Santiago de Compostela

    Web page:

    More information through EDIRC

    No references listed on IDEAS
    You can help add them by filling out this form.

    This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

    When requesting a correction, please mention this item's handle: RePEc:sdo:regaec:v:23:y:2014:i:2_3. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Ana Iglesias Casal)

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If references are entirely missing, you can add them using this form.

    If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    This information is provided to you by IDEAS at the Research Division of the Federal Reserve Bank of St. Louis using RePEc data.