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Hotel Practices In Disaster Crisis Management: The Case Of Galicia

Author

Listed:
  • Rodríguez-Toubes Muñiz, Diego
  • Fraiz Brea, José Antonio

Abstract

This study evaluates the management measures implemented by the hotel accommodation in a crisis caused by a disaster, analyzing the importance and the level of use of these measures in the recovery phase. Empirical analysis is conducted through a survey of three, four and five stars hotels in Galicia. It is suggested that cost-cutting in items other than the provision of service, the market orientation and the use of web tools are practices significant for facing business hardships in the crisis.

Suggested Citation

  • Rodríguez-Toubes Muñiz, Diego & Fraiz Brea, José Antonio, 2011. "Hotel Practices In Disaster Crisis Management: The Case Of Galicia," Revista Galega de Economía, University of Santiago de Compostela. Faculty of Economics and Business., vol. 20(2).
  • Handle: RePEc:sdo:regaec:v:20:y:2011:i:2_1
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    File URL: http://www.usc.es/econo/RGE/Vol20_2/castelan/art1c.pdf
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