Hotel Practices In Disaster Crisis Management: The Case Of Galicia
This study evaluates the management measures implemented by the hotel accommodation in a crisis caused by a disaster, analyzing the importance and the level of use of these measures in the recovery phase. Empirical analysis is conducted through a survey of three, four and five stars hotels in Galicia. It is suggested that cost-cutting in items other than the provision of service, the market orientation and the use of web tools are practices significant for facing business hardships in the crisis.
Volume (Year): 20 (2011)
Issue (Month): 2 ()
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