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Измерение Силы Экономического Имиджа Стран Мира

Author

Listed:
  • А. Чугаев

    (Киевский национальный университет имени Тараса Шевченка)

Abstract

В статье охарактеризованы результаты измерения экономической составляющей имиджа стран существующими методами. Предложено новый метод измерения на основе вебометрического подхода с использованием данных поискового интернет-сервиса, определены его преимущества и недостатки. Оценено уровень распространения позитивной и негативной экономической информации про страны, проведено сравнение с долей стран в мировом валовом продукте.

Suggested Citation

  • А. Чугаев, 2015. "Измерение Силы Экономического Имиджа Стран Мира," Вестник Киевского национального университета имени Тараса Шевченко. Экономика., Socionet;Киевский национальный университет имени Тараса Шевченко, vol. 35(177).
  • Handle: RePEc:scn:pnoeeq:177a9
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