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Сложные Промоакции На Предприятиях Розничной Торговли

Listed author(s):
  • О. Юсупова

    (Киевский национальный торгово-экономический университет, Киев, Украина)

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    Рассмотрено механизмы действия, лежащие в основе некоторых средств ценового и неценового стимулирования продаж. Проведен сравнительный анализ скидок за количество и премиального стимулирования. Предложено и обосновано разделение объединенных продаж на три подвида. Определены ключевые отличия между премиальным стимулирование и объединенными продажами на торговом предприятии. Разработаны рекомендации по определению средств стимулирования продаж, использованных в промоакциях, которые объединяют несколько товаров.

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    Article provided by Socionet & Киевский национальный университет имени Тараса Шевченко in its journal Вестник Киевского национального университета имени Тараса Шевченко. Экономика.

    Volume (Year): 34 (2015)
    Issue (Month): 176 ()
    Pages: 43-49

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    Handle: RePEc:scn:pnoeeq:176a7
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