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Next Generations Of Consumers – Challenges And Opportunities For Brands

Author

Listed:
  • A. Budac

    (Lucian Blaga University of Sibiu, Sibiu, Romania)

Abstract

t without reaching a level of depth, always connected and always running, hungry for goods, but lacking money. The young are also the most desirable audience for brands, in terms of long-term loyalty but also the most difficult to deal with and to be convinced. Thus, the present study aims to define the characteristics of the generation Z that includes people born between the mid-1990s and 2010, in comparison with its previous generations: Baby Boomers, X, Y and some proposals on how brands might make themselves useful for this audience.

Suggested Citation

  • A. Budac, 2015. "Next Generations Of Consumers – Challenges And Opportunities For Brands," Вестник Киевского национального университета имени Тараса Шевченко. Экономика., Socionet;Киевский национальный университет имени Тараса Шевченко, vol. 30(171), pages 6-10.
    • Handle: RePEc:scn:pnoeeq:171a1
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    Citations

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    Cited by:

    1. Marton, Zsuzsanna & Ernszt, Ildikó & Rodek, Nora & Máhr, Tivadar, 2019. "Change in Responsible Consumer Behaviour Through Generations?," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2019), Rovinj, Croatia, in: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Rovinj, Croatia, 12-14 September 2019, pages 467-475, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb.
    2. Zsuzsanna Marton & Ildikó Ernszt & Nóra Rodek & Tivadar Máhr, 2020. "Hope and responsibility vested in younger generations: the case of Hungary," Interdisciplinary Description of Complex Systems - scientific journal, Croatian Interdisciplinary Society Provider Homepage: http://indecs.eu, vol. 18(2B), pages 286-298.

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