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Позиционирование Туристического Предприятия На Рынке Туристических Услуг Украины

Listed author(s):
  • Е. Иваненко

    (Киевский национальный университет имени Тараса Шевченка)

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    Проведен анализ конкурентоспособности туристического предприятия на основе интегральной оценки на рынке туристических услуг. Разработано систему показателей для обоснования рейтинговой оценки финансового состояния туристических предприятий Украины. Выделено три группы туристических компаний: с высоким, средним и низким уровнем интегральной оценки, а также оценено различие в оценках официального рейтинга и рейтинга на основе интегральной оценки.

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    Article provided by Socionet & Киевский национальный университет имени Тараса Шевченко in its journal Вестник Киевского национального университета имени Тараса Шевченко. Экономика.

    Volume (Year): 28 (2015)
    Issue (Month): 169 ()
    Pages: 27-32

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    Handle: RePEc:scn:pnoeeq:169a5
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