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Комплексная оценка потенциала маркетинга инноваций. Complex estimation of potential of marketing innovation

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  • Курчеева Г.И.

Abstract

В статье предлагается методика комплексной оценки потенциала маркетинга инноваций. Каждая из составляющих потенциала маркетинга инноваций имеет специфику в использовании и обеспечении инновационного процесса. Такая оценка позволяет принять решение о приоритетных направлениях инвестиций в инновационную деятельность и повысить эффективность маркетингового инструментария. This article offers methods of complex evaluation of the marketing innovations. Each component of the marketing innovations potential has a specific use and ensuring of innovation process. Such evaluation allows to make a decision about priority of investments and to heighten the effect of the marketing instrumentations.

Suggested Citation

  • Курчеева Г.И., 2013. "Комплексная оценка потенциала маркетинга инноваций. Complex estimation of potential of marketing innovation," Мир экономики и управления // Вестник НГУ. Cерия: Cоциально-экономические науки, Socionet;Новосибирский государственный университет, vol. 13(1), pages 85-94.
    • Handle: RePEc:scn:guhrje:2013_1_09
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