IDEAS home Printed from https://ideas.repec.org/a/scn/guhrje/2010_2_04.html
   My bibliography  Save this article

Концептуальные основы управления маркетинговыми активами вуза. Concept of management of marketing assets of the university

Author

Listed:
  • Борисова С. Г.

Abstract

В статье обоснована целесообразность применения менеджментом вуза концепции управления маркетинговыми активами. Приведен краткий обзор наиболее актуальных концепций управления, который позволил выявить ее преимущества в процессе интеграции маркетинга в общую систему управления вузом. Рассмотрены алгоритм и особенности управления маркетинговыми активами вуза на примере Института рекламы и связи с общественностью (Новосибирский государственный педагогический университет). The paper substantiates the feasibility of the concept of management of marketing assets for use in the university. The overview of the most relevant management concepts is presented. The advantages of this concept are identified through the integration of marketing into the overall management of the university. The algorithm and the specifics of management of marketing assets of an university are applied in the Institute of advertisements and public relations (Novosibirsk State Pedagogical University).

Suggested Citation

  • Борисова С. Г., 2010. "Концептуальные основы управления маркетинговыми активами вуза. Concept of management of marketing assets of the university," Мир экономики и управления // Вестник НГУ. Cерия: Cоциально-экономические науки, Socionet;Новосибирский государственный университет, vol. 10(2), pages 42-49.
    • Handle: RePEc:scn:guhrje:2010_2_04
    as

    Download full text from publisher

    File URL: http://www.nsu.ru/rs/mw/link/Media:/22704/04.pdf
    Download Restriction: no
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:scn:guhrje:2010_2_04. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Виталия Маркова (email available below). General contact details of provider: http://socionet.ru/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.