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Дополнительная Ценность Для Потребителей: Методические Аспекты Формирования

Author

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  • Маркова В.Д.

    (НГУ)

  • Курцевич А.И.

Abstract

Предлагается методический поход к формированию стратегии создания дополнительной ценности для потребителей. Описывается специфика основных этапов формирования стратегии. Подход иллюстрируется на примере компании «Сибирская кожгалантерея».

Suggested Citation

  • Маркова В.Д. & Курцевич А.И., 2007. "Дополнительная Ценность Для Потребителей: Методические Аспекты Формирования," Мир экономики и управления // Вестник НГУ. Cерия: Cоциально-экономические науки, Socionet;Новосибирский государственный университет, vol. 7(2), pages 48-52.
    • Handle: RePEc:scn:guhrje:2007_2_6
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