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Маркетинг-Микс Образовательных Услуг Вуза

Author

Listed:
  • БЕЛЫЙ Е.М.

    (ФГБОУ ВПО «Ульяновский государственный университет»)

  • РОМАНОВА И.Б.

    (ФГБОУ ВПО «Ульяновский государственный университет»)

Abstract

В статье рассматриваются особенности маркетинг-микса высшего учебного заведения на рынке образовательных услуг. Систематизированы принципы формирования продуктовой политики вуза, рассмотрены особенности ценообразования на образовательные услуги, выявлены наиболее эффективные механизмы продвижения образовательных услуг, даны рекомендации по организации современных форм многоканального распределения образовательных услуг.

Suggested Citation

  • Белый Е.М. & Романова И.Б., 2015. "Маркетинг-Микс Образовательных Услуг Вуза," Проблемы экономики и менеджмента, CyberLeninka;Индивидуальный предприниматель Самохвалов Антон Витальевич, issue 2 (42), pages 10-12.
    • Handle: RePEc:scn:032872:15988017
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